The Wild & Country Collection

Hannah Russell W&C

From the rolling hills of the Yorkshire Dales to the moorland tracks and farm gates, the Wild & Country Collection was created to celebrate rural living in all its beauty.

Designed by Yorkshire author and countryside creative Hannah Russell, the collection draws inspiration from the landscape, wildlife, and timeless charm of country life.

The Inspiration Behind the Collection

The idea for Wild & Country came naturally to Hannah, whose love for the outdoors has always been at the heart of everything she does.

“I wanted to create a clothing brand that captured the feel of the countryside,” Hannah explains. “The colours, the textures, and the wildlife that surround us here in Yorkshire. It’s all part of the design story.”

Drawing on her background in interior design, Hannah began experimenting with country inspired motifs — stags, pheasants, and hares — and soft colour palettes drawn from the Yorkshire moors. These early ideas evolved into a full collection of sustainably made garments, each designed to bring a touch of the countryside into everyday life.

The Wild & Country journey started in 2022, when Hannah’s countryside-inspired clothing designs caught the attention of her friends and followers. What began as a few sweatshirts made for personal use quickly grew into a brand that captured the imagination of outdoor lovers across the UK.

The debut collection launched to glowing local press coverage, including a feature in the Darlington & Stockton Times, celebrating Hannah’s vision to create a clothing line inspired by her home landscape.

“I wanted to combine my passion for the outdoors with design,” Hannah said at the launch. “Wild & Country is for those who live and breathe rural life — whether you’re out walking the dogs, on the farm, or simply love the outdoors.”

All items are designed in Yorkshire and made in the UK, with a focus on organic and sustainable materials.

Following the initial success of the launch, Wild & Country experienced a soft relaunch in 2023, expanding the range and refining the designs.

The collection soon gained attention within the country fashion community and was featured in Femme Country Magazine, where Hannah appeared as part of their “Women in the Countryside” feature.

Worn by countryside influencers, dog owners, and rural creatives, Wild & Country has become a lifestyle brand that celebrates authenticity and adventure — loved by those who find their peace outdoors.

 Where It’s Been Featured

• Darlington & Stockton Times — highlighting the launch and local inspiration behind the brand.

• Richmondshire Today — showcasing Hannah’s story as a Yorkshire entrepreneur combining design with nature.

• Femme Country Magazine — featuring the collection in its Spring 2023 issue.

Across social media, the collection has appeared in countryside photo shoots, farm walks, and even rural events, proudly worn by members of the growing Wild & Country community.

As Hannah looks to the future, the plans for Wild & Country continue to grow.Upcoming developments include:

• Seasonal releases inspired by the changing British landscape.

• New accessories and homeware items to extend the lifestyle range.

• Collaborations with countryside and conservation projects.

• Pop-up events and brand showcases across Yorkshire.

  
  

Hannah says, “I’ve got big plans for the future — Wild & Country has always been more than just a clothing brand. It’s a celebration of where we live, the people who make it special, and the lifestyle that connects us.”

 Why Wild & Country Matters

In a world of fast fashion, Wild & Country stands out for its authenticity. Each piece tells a story — of heritage, sustainability, and a love of the outdoors.

It’s more than clothing.It’s a reminder of where we belong.It’s Wild & Country.